Potter IP handily located both its Auckland offices within spitting distance of each side of the Devonport ferry crossing, and employees have been known to make mercy dashes across the water to retrieve forgotten laptop cables and other essentials.  They’re the latest company to take up residence here at Level One HQ with two of the founders — Devonport residents Alan Potter and Narly Kalupahana — opting to spend part of their working week on home turf.  Potter IP has a passion for start-ups and a penchant for regaling clients with an armoury of IP war stories. They work at the intersection of intellectual property and business, from sorting out your IP architecture (the shape of your IP), through to IP registration and day to day management.  Blue chip clients include Fonterra, ASB, Mediaworks and a mix of other corporates.  They also host IP training and strategy workshops, and advise on trade mark/patent applications and filings.  Google Adwords IP is a particular specialty.

The culture of the two-year-old company combines flexibility and transparency with sharp thinking: They’ve invested heavily in tech to ensure staff are both self-sufficient and personally accountable.  Hot-desking, paper-less offices, a resident dog and whiteboard-painted walls are the norm.  Stop by for a chat!