Pure Advantage is a business-focused, not-for-profit organisation that investigates and promotes opportunities for green growth.

Pure Advantage believes that the private sector has an important role to play in transition to a low carbon economy and the creation of a healthier, wealthier New Zealand.  It has identified seven key sectors for opportunities:  Agritech, BioDiversity, BioProducts, Housing, Renewable Energy, Smart Grid and Waste to Value.